Pricing appears to be reasonable for base versions, but soon adds up as you move higher up the lineup.
Full Ford F-150 Lightning pricing has been teased, with detailed pricing for each variant. The list surfaced on Twitter, after Ford sent out a survey to a number of potential customers. The survey aimed to show customer demand for each model, however Ford has since stated prices shown were not final. They are however, a very good gauge as to what to expect.
As we can see, things start out pretty reasonably. As Ford previously stated, the entry-level F-150 Lightning Pro will start at $39,974 before any incentives have been applied.
However, as you move up the lineup towards more well-equipped versions pricing rises steeply. The Lariat Premium Package is just under $80k, meanwhile the Lightning Platinum that was shown heavily in the media is close to $90k. That said, both variants come with the larger extended-range battery pack as standard.
Ford also noted the list shown does not illustrate “final feature availability”. Again, we reiterate it’s still a pretty good gauge.
Demand for Ford’s new EVs (F-150 Lightning, Mach-E and E-Transit) is reportedly so high that the brand are “scrambling plans for manufacturing and inventory” according to CEO Jim Farley.
What are your thoughts on the Lightning? How do you think it stacks up against the competition, factoring in this rough price guide? Let us know your thoughts in the replies section below.