Hyundai has launched a stand-alone EV brand

By B. O’Hare

Hyundai, one of the most progressive manufacturers when it comes to electrification, has announced plans for a stand-alone EV brand – dubbed IONIQ.

As you many know, Hyundai already sells a car called the IONIQ – a fastback sedan that’s offered in hybrid, PHEV and all-electric form. It appears Hyundai is now taking the popular name and launching it as a whole new brand, part of what they’re calling a “rebirth” of the firm.

Initially three fully electric vehicles will be launched under the new IONIQ name – the 5, 6 and 7. The 5 will be a large hatchback // crossover based off 2019’s ‘Concept 45’ and should arrive in late 2021 // early 2022. The 6 will be a sedan based off the ‘Prophecy’ concept and is due by mid-late 2022. Meanwhile the 7 will be a full-sized SUV, due in 2024.

Details are scarce, but expect this news to seriously shake up the industry given Hyundai’s established customer base and dealership network. We’ll be sure to keep you informed as more details come through later this year and in early 2021.